Mission Statement

Our Mission Statement

Ambassadog Merz

Ambassadog Merz spreading the word!

Service Dogs UK trains and provides assistance dogs to support members of the Armed Forces and Emergency Services who have PTSD. We use dogs from rescue centres to achieve unique partnerships that will greatly enhance the lives of both. We will continue to support the partnerships as part of our ongoing commitment to ‘those that serve’, past or present.

We raise awareness of PTSD as a significant danger to our veterans by our activities and by education. We also research and develop ways of improving the lives of our injured service people through interaction with dogs and the therapeutic benefits that they provide.

Our Values & Ethics

Service Dogs UK aims to support and assist veterans of the armed forces and members of the emergency services.  We want to ‘give back’ some of the commitment they have given to our society through their ‘service’. We also want to give rescue dogs a second chance.

Our values are: respect and appreciation for those who have given ‘service’ and we will honour that service by ensuring we act with integrity and honesty in every aspect of what we do and how we operate.

We will promote and further the organisation by ethical means which will include our sponsors, partners, business practises and operating methods.  We will look closely at each part of our organisation to ensure that we are not involved with any persons, companies  or products that are cruel or harmful to animals or that causes human suffering or is harmful to the environment or endangers animals or their habitats. We will be open and transparent in what we do to ensure that we are a trustworthy organisation that will maintain its values throughout its lifetime.

Through our mission we want to remove the stigma surrounding PTSD together with the stigma in relation to ‘rescue dogs’.

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